A leading visionary in California’s fight against the homeless crisis, founder and CEO of Holliday’s Helping Hands, Katina Holliday’s avant-garde approach to reducing homelessness has helped hundreds of families and individuals find traction in getting off the streets.

Starting in 2018 with one interim housing site and handful of staff, Katina knew from having seen the vicious cycle of homelessness up close that it would take more than a cot and a sandwich to make a sustainable difference. Determined to create a path toward permanent housing for HHH clients she developed a dynamic multilayered program that is growing exponentially throughout Los Angeles County, “building communities one family at a time,” she says.

Community leaders, policy makers, philanthropists, corporate donors, and municipal, county and state officials who share the same concern for the state’s homeless crisis are encouraged by Katina’s innovative programs which block and tackle numerous obstacles to getting off the streets, by offering portable job skills and uniforms, clothing, teaching computer basics, how to fill out job applications, how to live on a budget, being a good neighbor, nutrition, parenting skills and much more.